30 Million Missing Voters: A Candidate's Toolkit for Reaching Young Americans

Voting is the essential and minimum act of citizenship needed for a democracy to work. Today, fewer and fewer young adults are voting - which raises a fundamental question for our democracy. Their voting rate is disturbingly low: less than 33% of those aged 18 to 24 voted for President in 1996 and less than 20% voted in the 1998 elections. This guide helps candidates reach out to young adults. Chapters include the following: Myths and Realities; Research Findings: Concerns and Problems; Research Findings: Solutions; Candidate Do's and Don'ts; Sample Campaign Materials; Methodology, Existing Research, and Resources; and the Democracy and Citizenship Program.