Building Successful Relationships Between Community Colleges and the Media

This volume discusses the relationship between two-year colleges and the media across the country. Specifically, it addresses three themes: the history of community colleges' association with members of the press and the changing role of the media within educational circles, the media's relationships with community college practitioners, and strategic college marketing through media outlets. Of particular significance is the recurring theme of the importance of establishing positive relationships between community college leaders and members of the press to ensure that both college and media representatives achieve their overall goals of promoting services, reporting the news, and educating the public.

Contents:

• Community Colleges and the Media: Defining Identity, by Janel Henriksen Hastings
• The Importance of Being Honest: Building Relationships Between Media and College Personnel, by Clifton Truman Daniel
• Building Relationships with the Media: A Brief Working Guide for Community College Leaders, by Neal A. Raisman
• Community Colleges and the Media: Getting Effective Coverage for Your Institution, by Tim Thornton
• Community College Advancement Through Relationships with the Newspaper Media, by Anthony Marquez
• Working with Media Outlets to Communicate with the Public, by Mark L. Wallace
• Using Demographics and Statistics to Inform Target Audiences, by Janel Henriksen Hastings
• Making the Case for "Public Journalism", by Lucy Lee
• The Media as Teacher: Helping Advisers, Mentoring Young Journalists, by Christine Tatum
• Your Site or Mine? Courting the Press Along the Information Superhighway, by Clifton Truman Daniel
• Sources and Information: Media Relations in Community Colleges, by Barbara Tobolowsky