Sharing Your National Service Story: A Guide to Working with the Media

This resource provides a guide to public relations for national service organizations to working with media outlets. It includes answers to many frequently answered questions and offers tips and ideas for people new to public relations and those interested in learning new ideas for broadcasting their message. The main section of this guidebook contains: brief descriptions of the various types of media outlets; pointers on conducting media outreach, including developing a media plan, selling your story to reporters, putting together a good press list; tips on building and maintaining relationships with reporters; useful pointers for interviews; advice on communicating through public service announcements (PSAs). Additionally, this guidebook provides several appendices with useful information and tips. [publisher]