Engagement and Institutional Advancement

This chapter examines ways in which engaged institutions allocate internal resources to support engagement and how these campuses have reshaped their institutional advancement programs (marketing, branding, and fundraising activities) to leverage financial support of engagement. The authors begin with a brief literature review discussing the relationship between advancement and engagement, followed by a formal investigation of how engaged institutions have approached resource development to support engagement programs. All colleges and universities discussed as engaged institutions in this chapter are recipients of the Carnegie Foundation's elective classficiation in curricular engagement and outreach and partnerships. (authors)