There are numerous forms of inquiry and evidence that people rely on to make inferences, establish practice, modify behavior, and persuade others, including the following:
There are different formal means through which information can be accumulated and analyzed. For example, philanthropy can be analyzed from the following paradigmatic perspectives: philosophical, historical, economic, literary, dramaturgical, educational, linguistic, or psychological. Each of these paradigms uses its own methods, language, conceptual frameworks, and tools. Each also contributes to the overall understanding of a phenomenon. Thus, research using paradigms of traditional science are not better than other modes of inquiry; rather they are better viewed as complementing other methods of inquiry.
The scientific method itself is a collection of different paradigms. For example, eating would be approached with very different methods, tools, and conceptual perspectives by an anthropologist, sociologist, physiological psychologist, social psychologist, biochemist, and neurologist. Colloquially, scientific research is assumed to describe the process of collecting data. However, people have always collected information (data) through observation and experience, and they have used consensus, dogma, logic, and intuition to make inferences about highly significant and relevant issues (e.g., disease, earthquakes, kindness). Research is distinguished from casual observation and other forms of inquiry by how its methods provide information that can meaningfully contribute to an understanding of phenomena by providing a basis for deductions and generalizations. Research aspires to be empirical (i.e., rely on observable events), to conduct information gathering according to a set of procedural rules (i.e., to be systematic), to control for alternative explanations, to be public and open to scrutiny (i.e., the methods are available for critical evaluation), and to be amoral or value free (i.e., acknowledge and attempt to overcome biases, be objective). Thus, research is the systematic collection and synthesis of empirical information that supports inferences or conclusions.
Quantitative approaches to scientific research emphasize testing hypotheses deduced from broad, abstract theories. Hypotheses traditionally are used to test the robustness and adequacy of theories across diverse sets of examples. Qualitative approaches to research emphasize the interpretation of in-depth meaning (e.g., how, why) that is available from one or multiple sources that may be purposively selected and studied.
In addition to its methods, the effectiveness and meaningfulness of scientific research is tied to its theoretical context (See Figure 1). Thus, it is a myth that the purpose of research is to collect data merely for its own sake. Research is better viewed as the collection of data in the service of theory.