Mass Communication 4001: Public Relations Writing

This course is an intensive laboratory workshop in public relations writing that encompasses a wide range of styles ranging from brief public service announcements to news releases to persuasive speeches and executive presentations. Writing is the foundation of professional public relations since most formal organizational communications begin or intersect with the written word. Thus, all future practitioners must be polished and capable writers, skilled in diverse forms and styles of writing and capable of working quickly. In addition, it is important to establish relationships and work within the community and for organizations that contribute to the community good. This course will be a combination of short lectures, in-class, and out-of-class writing assignments that will simulate the realities of the professional writing environment for future public relations professionals as well as understand how the local community affects the practice.